Enter Bumble — or what has been called “feminist Tinder.” It won’t change the rules of dating overnight, but in the ecosystem of online dating, it aims to be a little less agonizing for women.
It features photo verification that assuages users’ fears that they might be getting catfished (lured into an online relationship with a false identity) and security that makes it easy to report harassment.
So I think the revolution of Bumble is taking that uncertainty completely out.” Wolfe did not initially plan to change the dating game.
She was 23, unemployed and living with her mother when she took a trip to Los Angeles to visit a fellow alumna of Southern Methodist University.
There are men who won’t swipe a woman above a certain age (often 29), unrequested crotch shots, that notorious OKCupid report about racial preferences and all sorts of other depressingly archaic behaviors, as detailed in pop psychology studies and books like “Dataclysm,” by Christian Rudder, the founder of OKCupid.
According to a study from the American Psychological Association last year, Tinder users report lower self-esteem, self-worth and dissatisfaction with their looks, with women more affected.
Instead of buzzwords like disruption and market share, the agenda items for that day’s meeting included ghosting (ceasing contact with a romantic partner without an explanation), shirtless selfies and unsolicited photos of male genitalia. “Let’s think of it in terms of product,” said Whitney Wolfe, 27, perusing the office bookshelf and pulling down a book called “Date-Onomics.” Around her, young women were squeezed onto couches and seated cross-legged on the floor, tapping on their laptops. “If the problem is ghosting,” Wolfe continued, “then how do we reward people who don’t ghost?
How can we remind people what it’s like to be on the other side?
And if you’re one of those people who still subscribes to “The Rules: Time-Tested Secrets for Capturing the Heart of Mr.Wolfe thinks technology turned the traditional mating dance into more of a rumble.“I’d read a lot about the psychology around rejection and insecurity, and I had noticed that when people feel insecure or rejected, they behave aggressively, erratically,” she said.But its main innovation may be that it lets women be the hunters, not the hunted.“I always felt that for me as a woman, I always had to wait around,” Wolfe said.