In November 2014, due to pressure from the European Commission, Apple updated App Store so that all apps that have no charge to download are labeled "Get" instead of the previous "Free", due to many "free" apps' inclusions of paid in-app purchases.
In January 2017, reports surfaced that documentation for a new beta for the then-upcoming release of i OS 10.3 detailed that Apple would let developers respond to customer reviews in the App Store, marking a significant change from the previous limitation, which prevented developers from communicating with users.
Further details were also released about reviews for users, including that they will be able to rate and review apps in the apps themselves rather than being redirected to the App Store, and that they can mark other users' reviews as "Helpful" or "Not Helpful".
Apple published a document describing proper ways to respond for developers, including being timely, clear and concise, prioritize certain forms of reviews (low-star ratings, certain countries or recent reviews) through filtering in i Tunes Connect, and that developer responses go through an approval process before being published.
Since its 2008 release, App Store has generated over billion in revenue for developers.
In June at its developer conference, Apple announced an upcoming "Kids" section in App Store, a new section featuring apps categorized by age range, and the section was launched alongside the release of i OS 7 in September 2013.
App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its i OS operating system.
The "Free Model" enables free apps, increasing likelihood of engagement.
The i OS SDK (Software Development Kit) allows for the development of mobile apps on i OS.
While originally developing i Phone prior to its unveiling in 2007, Apple's then-CEO Steve Jobs did not intend to let third-party developers build native apps for i OS, instead directing them to make web applications for the Safari web browser.
Starting in March, some (though not all) apps with "free" in their titles were being rejected.
In April 2017, Apple rolled out search ads to the United Kingdom, Australia, and New Zealand, along with additional features for developers, including ad duplication settings and a new campaign role with additional access controls.