“I don't want to be too pompous here, but [I’m] like an artist who creates from their soul — my soul is just childish.” So far, Shinder has been a success for Simove.
He says he’s received more than 100 mutually swiped matches, but it’s come with the unexpected downside of too many choices.
His website proudly includes a “Scandals” section with different links or newspaper clippings about his pranks.
Simove says he doesn’t consider these publicity stunts, but rather a way to be creative.
He Photoshopped a Tinder photo of himself bursting out of a Kinder Surprise egg (“Tinder Surprise”); he tried making a “Bumble pick of the month” logo (“No one cared”).
He decided he needed a different strategy to get noticed.
Similarly, going on dates with a few different people in the same stretch of time gives you perspective.
Is one guy or gal a little more thoughtful than the rest?
"I spent nine months and a huge amount of stress,” he says, “a huge amount of time, three different coders that I failed with ...
it's been highly stressful and any software build is difficult, but crikey, for a quick user experience, the backend is massive.” Simove’s goal is to meet women — and successfully get a date for Valentine’s Day — but he does enjoy the attention.
The glow of publicity stunts fades so quickly, but that can’t be the only reason to do them.
He considers himself similar to an artist who creates to fuel themselves, but that his motivations are to entertain people.
“It would be disingenuous of me to say I wouldn't want it to go viral,” he says of Shinder.