Using this process,, which depends on the mutual repulsion of water and grease, printers applied a design using a greasy crayon or liquid onto a 28 x 42-inch block of limestone.
Then onto the wet stone they would roll oil-based ink, which would adhere to the greasy drawing or painting, and run it through a press to transfer the image onto dampened paper.
WELCOME TO THE GREATEST SHOW ON EARTH.," shouts the ringmaster of the Ringling Brothers Barnum & Bailey Circus as the performers and animals march into the tent in the grand parade.
Americas love affair with the circus, lasting over 200 years, has survived the minstrel show, the medicine show, and vaudeville.
The invention of the lithographic printing process in the 1798 by Aloys Senefelder, a German map inspector, drastically changed poster production.Advertising a circus was a challenge before radio, T. To stay ahead of the competition from competing shows, an owner had to create a brand name (his circus title) that would be so recognizable as to generate repeat patrons for his circus.In addition, he had to advertise the features of his show to set it apart from others.Though sparingly used for almost 50 years after it appeared, it had become an indispensable tool for printers by the 1880s.Printers enlisted the services of the finest artists to design circus posters. While some specialized in particular subjects, most worked in teams to create the posters in a more or less assembly line process.