Eva Longoria was beyond excited to announce her engagement to her seven million Twitter followers -- but her new beau, media executive Jose Antonio Baston, isn't so accustomed to life in the limelight. "People come up to me all the time and he just doesn't really get it.
He's like, 'They really like you.' Then he goes like, 'I'm going to watch, I'm going to watch.
Mention Eva Longoria, 40, to a Latina and odds are you'll be met with declarations of love and respect.
Celebrities adore her—"Everything that Eva is doing for the Latin community is absolutely phenomenal," actress Gina Rodriguez, of , told us last fall.
GBL: You've said that Latinas are ambitious and aspirational. __EL:__The Latina spirit translates to every aspect of our lives, from beauty to work to family.
We're loving, we're loud, and we're beautiful in our essence.__GBL:__You have your hands in so many different television projects: There's , about a suburban housewife, which isn't Latin at all.
She stepped away from the screen and got to work on a series of projects that are laser-focused on strengthening Latin power in the U. They have ranged from campaigning for President Obama in 2012 to launching the production company behind several projects, including the beloved (and sometimes controversial) , starring Longoria as an ambitious telenovela star, set to air on NBC later this year. The Eva Longoria Foundation, which just celebrated its third anniversary, helps Latinas with education and entrepreneurship opportunities, such as career training and mentorship. It also gave me the financial security to focus on my other businesses, start new businesses, and even help other people start businesses.__GBL:__You've been very vocal about the importance of higher education. EL: I believe that education offers the fastest route to economic mobility.
It is not my role to program only for Latinos, and you can't really assume that Hispanics only want Hispanic content.
They're watching *Scandal *and they're watching .
Everybody talks about it, I'm gonna watch,'" she quipped.
"He tries to watch and, of course, I'm, like, banging the gardener in the first season and he's like, 'I don't want to watch!