These choices are some of the most deliberate inside Snapchat, but are broad enough in principle that you could imagine other apps picking up on them, much as they cloned Snapchat’s disappearing messages.
Spiegel’s refusal to abide by conventional notions of calling, texting, or sending a photo would seem naive if Snapchat weren’t such a runaway success.
"The essence of conversation is not which media format we choose to talk to each other with, so we don’t differentiate between snaps and chats.
Meanwhile, Snapchat, by some metrics, had passed Facebook in its number of daily photo uploads.
Online status is handled by something Spiegel calls "Here" — an idea at the crux of the new Snapchat.
At any moment, a blue bubble might subtly appear in your chat window and pulsate softly to let you know that your friend is also in the chat.
The app convinced tens of millions of people to share more photos than they ever had by stripping down conventions about how sending an MMS should work.
Today, with just a fraction of Facebook’s user base, Snapchat users share more photos per day than Facebook users.