Why are you paying so much for it, in fact, doing it.
Rather than just talking about “free wireless” which could make a visitor’s B. detector shoot straight up, it throws a question right back at the visitor – why?
Clicking each one takes you to a specific section on the same page that provides more information.
The only thing unclear about this page is the “Request an Invite.” Nowhere above the fold does it show that Montage is in beta, nor what requesting an invite actually entitles the user to – do they get to create a photo book or just be invited to use the service once it goes live?
It’s not known whether or not usage of Bing increased as a result, but it’s a safe bet that many people were concerned about their privacy, and decided to at least try Bing as an alternative.
What I love about this example is that it doesn’t mince words.
And when it comes to something as mundane as name badges, writing a thought-provoking, interesting and unique headline would make most people leap into oncoming traffic.
The supporting image copy illustrates just how these conference badges are different from the typical “Hello, My Name Is” stickers, and invites the user to easily create their own badge in minutes.
Let’s imagine for a moment, that you’re not really sure what Pinterest is.
Instead, the copy uses action words and references them to “you”, so that not only do you have these movement-inspired words, but you could actually picture yourself using this app in the process.
And if someone can picture themselves using your product or service before they’ve even hit the buy button – congratulations, you’ve already sold them.
The hero shot on this page, however, could be better. Scratch Wireless’ headline makes you think – Wireless should be free.
It’s not entirely clear exactly what the process is: do I put PSD files into a timeline of sorts? Its sub-headline is where it hits that light bulb moment – look at all the things wireless can do using your existing internet.