After all, it’s not always easy to big yourself up without sounding conceited or (even worse) desperate.
But did you know that one in three couples now find love online?
The data shows that lesbians appreciate nice legs, gay men prize nice arms, and straight women and men are looking for flat stomachs above all else.
Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.If you’re a gay man, pose outdoors—48 percent of the profile pics of the most popular gay men on Ok Cupid were snapped outside. ) Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men.