I’m about to tell you exactly how I’ve gotten clients hundreds of thousands of content views, thousands of social shares, and hundreds of links. I’d like to cover my “process” for creating an infographic.
This might not be for everyone, but it works for me.
I like infographics, because they’re a great intersection between traditional marketing and manual link building.
In this post, I’d like to walk through my process of creating and launching a successful infographic.
Unless you’re a creative genius, you’ll find value in crowdsourcing for ideas and selection of data. This is when you put your creative marketing hat on.
I will send the results of the research to the entire office and collect input on best stats, how those stats can be represented, or any other cool ideas. Things to consider: This is a choke point where infographics can fall short.
Although they’ve quickly become a saturated tactic, they still work.We’re looking for ideas that are: interesting, appeals to the linkerati / socialrati, has real data, and some type of unique hook.An idea may come directly from a specific niche we’re targeting, or may go along with an event, such as a holiday.Working with a designer in the UK, in another time zone, whom you’ve never met, creates a unique work relationship.I think our process here though is valuable for any SEO working with a designer. After getting the first draft of the design, it’ll be passed around the office for feedback.