Since it usually takes around two years between each expansion (give or take a few months), Blizzard keeps players entertained by what it calls "content patches." These bigger patches add exciting new things to do rather than just balance tweaks.A content patch could contain anything from a new dungeon to a new 25-person raid to a new zone — or often some combination of all of these.It wasn’t just player and critical feedback, either.That love for the expansion showed in subscriber numbers, which crested over 10 million once more for the first time in years. I stopped playing three or four months after review, because I don’t think it was wrong.It’s going to take real evidence that the developer cares about keeping content for the game consistent.The first piece of evidence toward that last part may have already come.
Players continue paying a monthly fee to access the game in part because they believe there will be a continued stream of fresh content for them to check out, aspire to conquer and be challenged by.Tanaan Jungle was the first place I went when I booted back up a few weeks ago following a year-plus away from the game.After an evening of exploring, I felt like I had seen basically everything the new zone had to offer.But back in 20, there was so much more pulling me toward the game, so many other reasons to check in every day and not let myself get distracted by other games. If I were still playing after that, I’d be ready to bounce at the first sign that Blizzard has let me down again.If Blizzard wants to rebuild trust with those players, it’s going to take a lot of time.